Accomplishments & Goals
1. Maui State Rep and County Council Interviews: All County candidates were invited, and we conducted 32 interviews each one hour long from April to July. Each interview was aired and recorded on Facebook live, YouTube, and ongoing airing on AKAKU TV; they were on our web site that posted 52,000 visits to the primary.
2. Selection of the ‘Ohana Candidates: A panel of Progressive Leaders selected 5 State Representative and 7 County Council candidates who holdthe vision and strategy for a bright future during this community reset. We also agreed to support 7 Charter Amendments. Our team spent a combined 3,000 hours for the interviews, selection, and production.
3. ‘Ohana Card Handouts: MPN designed, printed and distributed 20,000 Ohana Candidate cards for the Primary and 20,000 for the general election. Distribution included our progressive network, door hangers, mailing, grocery stores, and distribution centers. The social media ‘Ohana card reached 38,450 people on Facebook and was shared by 428.
4. Memes; These effective communication tools influence the community narrative. The MPN shared 282 posts and produced 58 original memes for the 2020 elections with up to 30,000 views per month on Facebook. Some stood out like the County Council Report Card reached 16,200, Water rights 15,000, the Super PAC coup attempt 14,800. Also, the MPN had a lot of activity on Instagram.
5. Social Media: Some issues and memes generated a lot of discussion. Sylvia Litchfield monitored thousands of comments and questions starting back in March when we began. The feedback allowed us to continuously improve.
6. Video Production: Our producer, Daniel Smith made 42 videos that included the coup, 7 charter amendments, candidate differences and candidate interviews with a wide range of local distribution. The MPN web site alone had 128,198 visits through the 2020 elections.
7. Banners and Signs: The MPN had supported a total of 670 banners and large signs for the primary and general election. 150 were life size cut outsof Gabe Johnson, Shane Sinenci, Simon Russel, Walter Ritte, as well as smaller signs. This also includes 200, 18 sq. ft, Ohana Candidates banners set up throughout the county.
8. Candidate Teamwork: Non-incumbent Progressive Candidates have been receiving ongoing coaching, support and feedback since February. The MPN team acts as an extension to each of the candidate’s teams also developing a network of support for all progressive candidates. Incumbent OhanaCandidates did not have to work as hard for re-election because of the scope of MPN’s promotion.
9. Letters and Sign Waving: A constant stream of pro ‘Ohana “letters to the editor” in three papers was, in part, aided by our call to writers and providing a template and submission instructions on our site. Sign waving was weeklyproviding a way to connect with the campaign teams and candidates while sharing the enthusiasm felt with passing traffic.
10. Phone Canvasing: The automated dialing system and call tracking made this productive and engaging. Keani’s campaign team utilized the system the most. A total of 28 callers participated making close to 18,000 calls in October to Muai County Voters.
11. Mailings We mailed 8,000 mailers for Walter Ritte (District 13 Haiku-Paia-Hana-Lanai) and 13,000 mailers for Simon Russell (District 12 Kula-Pukalani-Makawao) with the Ohana slate on one side.
12. Information Door Hangers: The MPN printed, and volunteers assembled, and deliverers distributed 16,000 information packets to the front doors of targeted areas in Maui County.